May 2019

Sign in to View Everything Login / Register   The Workshop on Personal Branding The Personal Branding Workshop is a leadership training program for professional women which applies proven principles of brand strategy to personal development. The workshop encourages women to look beyond their professional roles and skills to the deep-seated values, beliefs and passions that define them as individuals.Read more

Advances in the social and medical sciences reflect a growing disenchantment with the conventional wisdom that humans are essentially rational beings. There is increasing evidence in medical scholarship that right-brain functions associated with human emotions and attitudes play an important role in assigning value to things, even in traditionally quantitative fields such as economics and engineering. Furthermore, deep, subconscious thoughtRead more

Kodak erred when they simply supplemented their 35 mm product line with digital products, rather than changing the brand proposition in line with emerging cultural trends in photo imaging. Digital technologies created consumer expectations for immediate photo imaging, paperless photo storage, and on-line sharing. These needs were signs of profound changes in consumer lifestyles, socialization, and self-representation at the endRead more

Judging from the business press, food industry giants such as Pepsico and Kellogg have met with disappointing returns in emerging markets, regardless of the brand's prestige in the West, its product benefits, or the scope of its media campaigns. Cultural barriers continue to form barriers to consumer acceptance and loyalty in markets such as China, India, and Africa, because management'sRead more

We hear a lot today about the crisis in the Big Food industry as tried and true American brands confront stock declines and growing competition from an array of new producers who strive to satisfy consumers in search of unprocessed foods ready to eat from the grocery store. The new food industry includes a range of new players, from startupsRead more

Design semiotics offers an alternative to the dominant design research paradigms, including architecture, with its emphasis on form, and environmental psychology, with its emphasis on the phenomenology of the shopper experience. Architectural designers emphasize the structural integrity of design form and function and its relationship to contemporary movements in art and philosophy, such as classicism or post-modernism. Environmental psychologists conductRead more

The People's Republic of China, with its new rich consumers eager to show off their wealth, has led double-digit growth in the global luxury sector over the past ten years or so and market leaders such as Louis Vuitton and Armani are banking on even more growth in the future. However, a comparative study of affluent consumers in Shanghai andRead more

Sign in to View Everything Login / Register   The Workshop on Semiotics Basics Semiotics is a discipline that integrates communication science and anthropology in order to embed meaning production in the cultural norms that shape the way we communicate, organize in groups, and assign value to goods and brands. Please sign up here to receive more information about theRead more