April 2019


Semiofest Toronto

Pushing Boundaries: Semiotic Ethnography, Ethnicity, and Consumer Migration On the occasion of the first meeting of SemioFest in North America, an international conference of commercial semioticians, I chose the theme Pushing Boundaries to propose expanding the scope of commercial semiotics beyond the usual textual analysis to include in-depth consumer research. Semiotic ethnography ties culture research with consumer knowledge and expands
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