How Semiotic Ethnography Cracked the Code on Chronic Pain
What Do Affluent Chinese Consumers Want?
Creating Value: The Theory and Practice of Marketing Semiotics Research
Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants
The Structural Semiotics Paradigm for Marketing Research: Theory, Methodology, and Case Analysis
How Discourse Theory Exposed Fraud in a Digital Hypertext Campaign and Proved Trademark Infringement on the Playboy Brand Name
Marketing Semiotics creates brand value by leveraging the power of cultural meanings to connect with consumers on three continents. Our network of seasoned professionals and international partners brings scope and depth to our approach and extends our reach to major markets worldwide.