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How Semiotic Ethnography Cracked the Code on Chronic Pain
What Do Affluent Chinese Consumers Want?
Creating Value: The Theory and Practice of Marketing Semiotics Research
Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants
The Structural Semiotics Paradigm for Marketing Research: Theory, Methodology, and Case Analysis
How Discourse Theory Exposed Fraud in a Digital Hypertext Campaign and Proved Trademark Infringement on the Playboy Brand Name