The New Food Culture

A New Strategy for an Established Brand

A large display of vegetables in a store.

The new food culture is local, time sensitive, and fast to the table. It evokes passion and conversation, and evokes the bounty and blessings of this earth. It shows up in the marketplace in the form of prolific displays of fresh produce and prepared meals that defy the industrial look of cans and cardboard boxes. Management needed a dramatic change in culture and vision to align a tried and brand to the new food culture/

Results: Semiotic research identified a new business acquistion strategy to meet an immediate need to align the company with emerging trends in the food industry.