Marketing at the Edge of Culture

Learn More

The Company

I founded Marketing Semiotics in 2000 as a consumer research and consulting firm serving blue-chip brands including Ford, American Express, Blue Cross/Blue Shield, Pfizer, and Dominos. We help CEO’s and senior executives anticipate cultural change and manage its effects on brands, consumer behavior and innovation strategy. Working with a team of international experts in North America, UK, Europe, China, Korea, and India. We manage a range of projects including communication research, design development, and large multi-market consumer studies for brand positioning, new product development, and market expansion.

Laura Oswald

A woman with blonde hair and blue eyes smiling.