An Integrated Process

We translate research findings into brand signs and symbols.

The Marketing Semiotics process integrates consumer research into the planning and advertising goals of a project and creates the foundation for packaging, retail, and web design.  By submitting findings to a strategic semiotic analysis we connect the dots between the brand heritage, consumer behavior, and popular culture, on the one hand, and marketing activities on the other. This process ensures that strategy, brand identity and messaging, even naming and product rituals are anchored in the brand heritage and the culture of consumers. This approach guides creative strategy, design, and media planning for the brand.

At Marketing Semiotics we leverage consumer insights to strengthen brand clarity and relevance, find the competitive edge, spot new opportunities for expansion and innovation.